The Need for Restructure

The intention of this blog is to inform my customers, supporters, fellow business owners as well as future business owners. The overall goal is to layout my experiences through my journey as the owner of a small business. Unfortunately, I am not a skilled blogger and I have made several mistakes along the way as to my selection in format and my choice of content. That will soon be changing.

You may (or may not) have noticed my lack of presence on my blog and other social media outlets over the past few months. This is not due to a sudden indifference to my business and it’s growth. But, mainly due to frustration. I believe in the power and necessity of social media, however I can’t for the life of me understand why it’s not working properly for me. The amount of time and money I spend investing in the promotion of my business has yielded very little reward. According to my calculations, I actually make a profit, the less I spend and even do.

Now this is not to say that I believe that I should just stop promoting myself and my company. There are plenty of roads that I’ve gone down that have proven to be profitable. What this does do, is force me to make better, more concise choices. And even step up my research. There are so many opportunities out there and I know that plenty of them are within my reach. But, it definitely takes a lot more than wishful thinking to get there. I’m making plans and setting new goals to get myself there.

During the year of 2012, Cake Seduction will be undergoing a restructure. My attempt is to put out a new blog and website. As well as re think our selections, pricing, and other miscellaneous items. There’s just so much that goes in to running a business and I think it’s time that they get figured out.

If you wish to visit our website, you will find this message stating that we will be limiting the amount of orders we process at a time. This message is meant to express that despite our hiatus, we will still remain in business. The restructuring just means that we’re taking a few steps back.

Message on website:

Thank you for taking the time out to visit Cake Seduction’s website.
We appreciate your continued support.

Over the next few months, we will be undergoing some restructuring of how business is executed and therefore will be limiting the amount of orders we will process at a time. Therefore, if you wish to place an order, please contact us directly so that we can inform you of our schedule. All orders will be processed on a first come, first serve basis so the sooner the better when placing your order.

Please continue to browse our website, blog, and fan page. While we may not be as active as usual, we do still monitor the activity and are always interested in receiving feedback.

If you would like to place an order, click here for further info on how to contact us.

I guess I should also point out that I don’t currently have a business plan and have been toying with the idea of creating one for the past 2 years. It’s not that I don’t think I need one, it’s more of a fear and frustration. I just can’t seem to get the proper words and information to form correctly on paper. The vision is there, and I’m aware of the steps I need to get me there, but when it comes time to answer the proper questions and explain my goals, I just get tongue tied. I’m thinking of taking a new approach and attacking this business plan from another angle. I hope this attempt works for me. (fingers crossed)

Okay, I think I’ve been a bit successful in expressing myself and the experience I’m going through. I guess I could be more descriptive in my plans and the issues I’ve faced, but hey, that’s what next time is for. I truly hope to up my blogging skills as 2012 is also my year of personal development. There are so many skills I wish to learn and plenty of changes going on in my life. I am so eager to see how this year ends for me.

Til next time!

iCrumble

So, I’ve been toying with this new apple pound cake that I absolutely adore! We haven’t come up with a name for it, but it’s such a delicious cake that I just can’t stop talking about!

Now, I don’t usually go in to much details about our pound cakes, but this cake is all types of delicious and I don’t think I can resist.

The base of this cake is a play on the cinnamon pound cake recipe we use for our Chocolate Chip Pounds; we then toss in some of our homemade apple sauce. Now, don’t just go buying some store bought applesauce to attempt this perfection, you really need that flavor from a homemade applesauce to bring a cake like this to life.

Can’t you just see how moist the inside of this cake is!

Just to make it even more delicious, we use a similar streusel topping like the one we have for our Blackberry Crumble and sprinkle it all over the sides of the batter to create this unbelievable crunch [crust].

Am I making you crave this flavor? Yeah, I sort of do that with the flavors that I love. I ate two slices my first time making this cake before it even cooled down. By the way, it’s even more heaven warm!!

I guess I should discuss my real purpose of writing this blog.

Ever wondered how you can spice up a slice of leftover pound cake?

Well, here’s a great idea: Just pop it in the toaster and enjoy it with your favorite spread. I just had three of these unbelievable slices with a little butter! Vanilla ice cream might work extremely well, too!

So after my rant on this delicious Autumn flavor, what do you think we should call it? (The working title for this cake is iCrumble in honor of Steve Jobs until we figure it out)

(Source: cakeseduction.net)

Meet Our Sponsors {InsaniTea} @InsaniTea4u

InsaniTea is this great tea shop that I came across last year. They are located at 570 Bloomfield Ave, Montclair, NJ 07042 and are open Tuesday through Sunday. They have opened up their location to us for our drawing on December 21st. What a great gesture from them! Also, on the day of our drawing, they will be offering a 20% off discount to all of our ticket holders. The giving just keeps on coming!!

If you haven’t experienced InsaniTea, here’s a quick description from Ingrid, the owner:

InsaniTea is a new tea house located in downtown Montclair, NJ. We are a fresh new alternative to the grab-and-go mega-coffee houses of today, as we focus not on the quantity of customers who visit us in a day, rather the quality of service we can and will provide. We do not  want our guests to just run in and grab a cup of tea while rushing to work; we want you to stay, enjoy your tea in our funky and whimsical atmosphere as you surf the web on our FREE WI-FI, and learn about the health benefits of the very tea you are sipping.


Learn more about InsaniTea by visiting their website or even dropping by their shop to see all of the wonderful things they offer!

Contact Information:

Phone#: 973-509-1202

Email: insanitea4u@yahoo.com

You can follow them on Twitter: @InsaniTea4u

Like them on Facebook: InsaniTeaLLC

Want to become a sponsor? Email us at events@cakeseduction.net

Learn more about our “Pick Your Prize” Raffle Drawing here.

(Source: cakeseduction.net)

Meet Our Sponsors {Design Inspirations} @DsgnInspired

Design Inspirations is a creative design firm that specializes in Interior Design, Event Planning, and Organizational Solutions. They happen to be the design power behind all of Cake Seduction’s projects. Without the craftiness of Design Inspirations, Cake Seduction would not be able to offer such creative prizes and events.

Design Inspirations logo

Design Inspirations’ contribution to our raffle drawing was the prize selections and packaging along with the planning of our drawing in December. They will not be offering a raffle prize for our drawing. But, if you mention Cake Seduction, they are offering free 30 minute consultations as well as 20% off your first project. They’re great with helping small businesses come up with creative ideas! And for your home; they work within your budget and offer unique alternative ideas that help stretch your dollar.

If you would like to learn more about their company, you can visit their website or their blog.

Contact Information:

Phone#: 973-433-6394

Email: designinspirations.info@gmail.com

You can follow them on Twitter: @DsgnInspired

Want to become a sponsor? Email us at events@cakeseduction.net

Learn more about our “Pick Your Prize” Raffle Drawing here.

“Pick Your Prize” Raffle Drawing, a set on Flickr.Here’s our last raffle prize! Let us know how you feel about our Cake for All raffle!
http://cakeseduction.tumblr.com/post/11102351856/cake-for-all
Cake for All Gift SetCake for All Gift Set w cakeCake for All Set 2Cake for All Set

“Pick Your Prize” Raffle Drawing, a set on Flickr.

Here’s our last raffle prize! Let us know how you feel about our Cake for All raffle!
http://cakeseduction.tumblr.com/post/11102351856/cake-for-all

Raffle Prize # 4 - Cake for All

Cake for all set

And here is the raffle where you get all the fixings! What’s better than spending $1.50 and in turn receiving a 10” bundt cake of your choosing along with a cake plate, cake knife, and server? I hope you’re not thinking long, because there really is nothing! If you win this prize and bring it to your next family gathering, you will definitely be the star of the evening!

Table setting example

Includes:
    (1) 12” Cake Plate (Holds 10” cake)
    (1) Cake Knife
    (1) Cake Server
    10” Bundt: Select Any Flavor
    Gift Box for easy storage


[You will receive a gift certificate* to redeem your 10” Bundt cake at your leisure.
* Please note expiration date on gift certificate when received]

cake plate and servers

All raffle tickets are $1.50 each

Cake plate with ribbon

Cake plate fits up to 10” cake. Ribbon can be changed to match decor.

Boxed to go

Purchase raffle tickets for this prize here.

Learn more about our “Pick Your Prize” Raffle Drawing here.

(Source: cakeseduction.net)

“Pick Your Prize” Raffle Drawing, a set on Flickr.Check out our latest raffle prize: Dessert for 8. This is my absolute favorite prize!
http://cakeseduction.tumblr.com/post/11064459533/dessert-for-8
Dessert for 8 Gift Set 3Dessert for 8 Setting 2Dessert for 8 Plate and ForkDessert for 8 Plate

“Pick Your Prize” Raffle Drawing, a set on Flickr.

Check out our latest raffle prize: Dessert for 8. This is my absolute favorite prize!
http://cakeseduction.tumblr.com/post/11064459533/dessert-for-8

Raffle Prize # 3 - Dessert for 8

Dessert for 8 gift set

This might be the prize I have to steal for myself if no one purchases raffle tickets for it. We could have separated them in to two prizes, but why! It’s such a great way to have your cake and eat it too. You have dessert plates and dessert bowls for your guests of 8. And if you choose to invite more, our 8” bundt can accommodate the extra party guests.

You may only get to select your 8” Bundt from our Essentials line, but there’s a reason why they have that name; there are plenty of flavors you won’t be able to resist!

Pieces all laid out

Includes:
    (8) Dessert Plates
    (8) Dessert Bowls
    (8) Dessert Forks and Plates
    8” Bundt: Selected from The Essentials Line
    Gift Box for easy storage

[You will receive a gift certificate* to redeem your 8” Bundt cake at your leisure.
* Please note expiration date on gift certificate when received]

Place setting

Possible setting display

Square dessert bowl

White square bowl with paisley motif

dessert plate

Square plate with sandblasted songbird motif

All raffle tickets are $1.25 each

All ready for you

Boxed to go

Purchase raffle tickets for this prize here.

Learn more about our “Pick Your Prize” Raffle Drawing here.

(Source: cakeseduction.net)

“Pick Your Prize” Raffle Drawing, a set on Flickr.Check out our Dessert for 6 raffle prize
http://cakeseduction.tumblr.com/post/11023812180/dessert-for-6

Raffle Prize # 2 - Dessert for 6

Dessert Plate Set

Our next Raffle Prize comes with the option of 6 assorted mini bundts. Our mini bundts are usually sold $24 for 6 of one flavor, but you get to pick between our Pounds of Love, Black & White, Chocolate Pounds, Chocolate Glaze (Chocolate & Yellow cake), and Pounds of Crumbs. You have the choice of mixing the flavors up however you’d like.

This raffle prize is an excellent choice for a small dinner party! Your guests will be so excited to end their meal with our delicious mini bundts. Or they can be for a brunch gathering. Serve them with some butter and jam.

Mini Bundt and plates

Includes:
    (6) Dessert Plates
    (6) Assorted Mini Bundts:
Choose from: Pounds of Love, Chocolate Pounds, Black & White, Pounds of Crumbs, Chocolate Glaze: Chocolate and Yellow
    Gift Box for easy storage

[You will receive a gift certificate* to redeem your Mini Bundts at your leisure.
* Please note expiration date on gift certificate when received]

Dessert Plates & Stand

6 round desserts dishes and stand

Plates laid out

All raffle tickets are $1 each

Boxed to go

Purchase raffle tickets for this prize here.

Learn more about our “Pick Your Prize” Raffle Drawing here.

(Source: cakeseduction.net)